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What do you get when you cross a well-known aircraft firm with the country's largest motorcycle apparel company? The short answer is Fairchild Sports, but the end result is an expanded line of premium riding wear, a focus on women's apparel and plans to globalize an already well-known supplier of motorcycle wear.

Shortly after Fairchild Sports' official coming-out party in early October, Pete Pendleton, vice president of sales and marketing, laid out the direction of the powersports industry's newest name.

Born of the financial marriage between Fairchild Corporation and German-based and fiscally troubled Eurobike, the new company is the fresh face of Intersports Fashions West. IFW is the longtime name behind Hein Gericke, Firstgear and Oxtar.

Pendleton says the first move is to expand the Hein Gericke line from six pieces to more than 30, all of which will be released by the Indy show in February. The new products will focus sharply on the growing women's market, on a premium line of cruiser wear and on the European sportbike market.

The company plans to work with dealers to welcome female enthusiasts with their own dressing rooms, sales women and clothing designed to fit a woman's body.

Tom Monroe, Fairchild's communications manager, says Oxtar is releasing a Supermoto boot aimed at that market and that Schuberth's helmet line includes a full-face model alongside its traditional flip-up design. The line of Honda wear will also be expanded.

Additionally, there are plans to add off-road apparel to complement Oxtar's dirt-riding boots and Vemar's helmet. Monroe wouldn't elaborate on this, but went on to say that this could include adding an existing brand or a new Hein Gericke line, or by Fairchild Sports developing a new brand alriotwearether. The company also expects to position Oxtar up against Alpinestars, and Schuberth up against Shoei and Arai.

Certain dealerships would be included in a yet-to-be-fleshed-out elite dealer program that would allow them training and support, point-of-purchase help, inventory protection, higher profit margins, and priority access to new products. Pendleton expects to unveil the program in February at the Indy show.

There are also plans on expanding its stable of Western regional managers from four to six, and adding seven company district sales managers to have a strong presence in the region's 28 primary markets.